John Lopez
The psychology of color, widely known as Chromology, is a useful tool for interior designers and decorators. Business establishments, offices, and workplaces are the only ones who continuously apply the knowledge on the effect of color. Products, brands and all other output from the retail sector all use color to sell. What happens if real estate does the same?
How can color attract potential buyers? Additionally, how can it increase the chances of closing a deal? Modern communities such as Arca South and Vertis North have high-rise condominiums for rent and sale. If you plan to attract prospective borders and renters, read on to find how to use color as a homeowner.
Warm Colors: Small Things
Loud colors and prints become dominant when used minimally. They are more effective when used as accents. Thus, using bright shades of red, orange and yellow are best in little things that complement the design of your home. Moreover, these shades are useful in highlighting nooks and dark, enclosed shelves and walls. The colors balance the light in the space and emphasize the area.
Red: Action, Passion, and Reaction
Shades of red such as Scarlet, Candy Apple, and Ferrari that leans on the bright side attracts attention to the area. To use red to your advantage, use red in places that require action, energy, and stimulation. Red provides excitement and encourages passion thus placing a bright color display in the receiving area will make people drawn to the room.
If you have a fitness nook, for example, you can incorporate bright flower vase on a shelf or in your line of vision. A Scarlet journal or cork board framed in the same color makes it easier to track progress, recall notes and save essential details. Using the shade of red on items relating to passion and goals subconsciously pushes the person to accomplish them.
Having a dash of red in the area shows how open you are as a person. Therefore, people can gauge your temperament and personality as a landlord when you have a dash of red in your interiors.
Orange: Elated Energy
Oranges encourage positive thoughts that instills optimism to the viewer. It inspires fun to anyone who sees it. However, too much of the color provides an overwhelming feeling. A wall hanging in fire orange, pumpkin, tiger and carrot fits in a home office or play area. Glimpses of the shade in the bedroom and other spaces of the condo will bring happy memories to renters and home hunters.
Pops of orange shades lift the energy in the space. It also provides a vibrancy that is common in youth. A plush pillow and couch cushion in orange is a simple way to inject blissful energy upon entering the condo.
Yellow: Creative Pursuit
A dash of yellow will bring life to your interiors as the color resembles the sunlight. Yellow also inspires creativity, and too much of it will give off anxiety.
Bright shades, such as Clear Amber, Canary, School Bus and plain Yellow radiate joy. Lemon, Maize, Daffodil, Vanilla and other light versions are soft, warming and sweet. A small picture frame in Maize will make a black and white photo pop. Push pins, tacks, and other office supplies in yellow are little pops of color that can give a boost of creativity during working.
Yellow curtains paired with navy or denim blue drapes allows natural light to enter the room while maintaining a pleasing aesthetic.
Red, orange and yellow are warm shades you can use to improve your chances with a house hunter. Most home viewers can be particular of the contents of the interior. Using color to target their psyche the same way marketers will make your property something to remember.
